Madhavan bags biggest assignment

Madhavan is on seventh heaven as has been signed on as the Brand Ambassador for Airtel - Southern Region. If King Khan SRK is ruling the North and West as brand ambassador for Airtel, Madhavan is the chosen one for South. This is Madhavan’s biggest brand endorsement ever and he is thrilled to bits with that. "I'm very excited to get this prestigious offer. It's one of my biggest assignments ever," he says. So this commercial will put him straight with Shah Rukh Khan we asked? "No yaar, you can't compare Shah Rukh Khan with me. His brand is much bigger than me. He's not only popular in North, but is extremely popular in South too," avers Madhavan.